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Does anyone have a good resource that explains best practices to do this? Our team isn't planning to spam the universe, we just want to make a stronger effort to send outbound emails without risking our deliverability. I've been told the best way to do this is to set up a separate domain and run outbound sales emails from that domain - is that still best practice or is there another way?
There are so many different Salesforce plans—which did you choose at first?
We're up for renewal with Drift next year. I feel like it's getting a little expensive for what they offer. We currently use Salesforce, Drift and Autopilot - and I feel like it would be nice to have that all in one platform.