Essays

Aug 27, 2020
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It almost felt like common knowledge that software was increasingly expensive. Yet was it, really? Had the move from boxed software and one-time licenses to subscriptions and SaaS had actually resulted in higher prices, we wondered?

So last year we picked 100 popular business software, dug through…

Jul 15, 2020
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The tipping point was May, 2011.

For the first time, the same number of people searched for app as software, ending software’s decades-long reign as the popular term for the stuff we run on computing devices. Program, application, software, applet, all replaced with a three-letter-word.

When Steve…

Jun 11, 2020
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SaaS won. Piracy died.

It’s not that you can’t pirate software today; there are still cracked versions of Office and Photoshop out there.

But today’s best business software can’t be pirated. You can’t torrent Slack, pirate Salesforce, crack Notion to give you more features for free.

“Hardware…

Jan 24, 2020
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You found new software, it’s free to try for a couple weeks, and it turns out to be perfect. All you need to do is to close the deal and pay.

Here there be dragons. You're signing up for a subscription, something you'll pay for over time. It's something you want to get right. Yet every part of the…

Jan 17, 2020
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Education is expensive. If there’s one tiny bright side to the costs of tuition and textbooks, though, it’s that tech is far cheaper as a student.

It’s not only the regular back-to-school discounts on laptops or Apple Music and Spotify’s half priced student plans that help. You can also get much of…

Dec 13, 2019
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This is the best thing you could buy, promises the internet, the holy grail, the be all end all, everything you’ve ever wanted. This product does everything at once—or maybe it only does one thing, but it does that task better than anything ever did it before.

You don’t have time or budget to try…

Nov 13, 2019
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A cardboard sign and chartered plane doesn’t make an airlines, nor a video and signup form an app. But neither does a full-fledged airlines—complete with check-in counters, planes, pilots, and safety videos—guarantee success, nor the most polished app in the App Store.

“Ideas are worth nothing…

Oct 3, 2019
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The best time to get software discounts is when you first start your business—and to get those discounts, you need to sign up with the best deal. $1,000 off AWS or 30% off HubSpot might sound great, until you realize you could get $100,000 in AWS credit or 90% off your first year of HubSpot with the…