Essays

Jun 18, 2020
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Wake up with a great idea for a new widget. Build it, set up a table in front of your house, and sell it for $10 cash.

You just made $10. Pretty good deal.

So you expand your business, start a Shopify store, and sell online. Shopify charges 2% of your sale price, along with another 2.9% + 30¢…

Jun 11, 2020
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SaaS won. Piracy died.

It’s not that you can’t pirate software today; there are still cracked versions of Office and Photoshop out there.

But today’s best business software can’t be pirated. You can’t torrent Slack, pirate Salesforce, crack Notion to give you more features for free.

“Hardware…

Feb 7, 2020
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“The future is already here—it’s just not evenly distributed.”
~ William Gibson

It’s hard enough to convince people to pay for software, much less unfinished software quits working merely 9 months after purchase. Not Apple. When the first beta of Mac OS X came out in 2000, fans paid $29.95 for the…

Oct 30, 2019
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Software’s not all that expensive when you buy one app for one person. It saves time and makes you money, and all’s well.

Then your team grows, and by the time you pay for G Suite, Slack, GitHub, and all your other work tools, software’s not such an innocent expense anymore. Pay $75 per person for…

Oct 9, 2019
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HubSpot starts out cheap—or free, if you use its CRM. But what would your team pay each month if you rolled it out across your company and used its marketing tools extensively?

Capiche is on a mission to make software prices more transparent, to help you know what software really costs other teams…

Oct 3, 2019
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The best time to get software discounts is when you first start your business—and to get those discounts, you need to sign up with the best deal. $1,000 off AWS or 30% off HubSpot might sound great, until you realize you could get $100,000 in AWS credit or 90% off your first year of HubSpot with the…