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Mathieu Silverstein 43

CMO, Wealth Factory
•
@MatSilverstein

[CMO at Wealth Factory] [thinker] [dad]

Comments 4

a year ago

Predominantly TrueView in-stream (pre-roll) ads. The discovery ads in the sidebar are relatively new and seem to be great for retargeting.

3 upvotes
1 comment
a year ago

Great targeting opportunities, way less finicky than Facebook.

5 upvotes
3 comments

The slightest modification to a Zap process turns off the Zap, and requires turning it back on. This is a small nightmare each time I have to make a change, since whatever organizational process I’m…

1 upvote
0 comments

It saves us hundreds of developer hours, and creates visual flows which enable the rest of my non developer growth and ops teams to build on.

1 upvote
0 comments