Yea - agreed. Although there's a lot on that pricing page, so I'd assume people aren't necessarily converting aggressively from that page, but are rather converting more on add-ons as they use the…

Depends on the add-on. Typically if you tie it to only one tier you get into the world of being too pushy with your pricing (salesforce model), which you can't really do unless your product has few…

A great product team. Really the only folks who are going to be able to work through those problems.

Hard to say. Quality of conversion is better for the ebook, volume may be better for our SEO optimized posts. I'm not against forms. I just feel you need to use them in the right places if that makes…

We have a Maven who keeps things organized and follows a specific taxonomy we set up in the beginning (and occasionally re-evaluate.)

For notion we basically forced adoption and made it so any important information was in notion vs anywhere else. Folks can use anything they want for their own workflow, but anything involving the…

We utilize a forever free model, so all of our products are independent, meaning they can stay on PW, pay for PI, pay for Retain, pay for Recognized (we have four main products right now). They're all…

Frankly that monetization isn't difficult, it's just a process where you have to follow a framework (of your choosing or one provided) to walk through how you take advantage of the growth lever. Most…

"First thing" is the tricky piece of this question, because in reality the first thing you should do is really evaluate where your value resides for different segments and customer profiles you're…

Churn is a fact of life for a subscription company - like death and taxes. :)

Yet, the biggest surprise as I started studying churn and publishing findings on churn is the mechanical nature of a…

Good question.

Frankly it all comes back to Notion for me/us. We're a big writing culture at ProfitWell and Notion's our app du jour for this (previously Tettra). It allows us to properly…

I know this wasn't the top question from votes, but it's probably my favorite, so kudos to the author.

Two answers:

1. Hal Varian: I had the chance to hang out with him briefly when I was at Google…

Good question. :)

So...we don't have two companies is really the true and short answer here, but we changed our name, still had/have two websites, and had no one dedicated to product marketing…

Replaces an FTE, which is great.

Attribution isn't built in automatically. You have to build it.