In short, it's a decent option if you're trying to keep things simple and on a single platform (Salesforce) as other business processes. However any AI/ML solution uses a particular algorithm and has…

Glad it was useful. I left off a few words at the end, meant to finish with "tracks company KPIs".

The purpose of BI being to gain insight, the simplest and quickest tool works best, and often that's whatever built in reporting a SaaS platform provides, for me.

On the other end of the spectrum…