Most things I need to do originate with an email. So, just "star" it.
If I need to add something to my to-do list I just email myself and star it.
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I use the same strategy - I use Gsuite's multiple inbox to show starred emails in a different list, so I know what my todo list is as I star (and archive) emails.
I use external to-do lists as well, but I do treat the inbox as a to-do list, with a system loosely based off this blog post by @krarick from 2013: https://xph.us/2013/01/22/inbox-zero-for-life.html
Not as cool as the cool kids, but it works and it's helpful when collaborating with folks outside the org as well (pretty much everyone has access to Google Docs in some way).
Marketing: HubSpot Marketing Hub
Sales: HubSpot Sales Hub
CRM: HubSpot CRM
Service: HubSpot Service Hub
Website/CMS: HubSpot CMS
Conversations/Chat: HubSpot Conversations
Disclosure: I'm answering as co-founder/CTO of HubSpot, so it should not be surprising that we're using HubSpot.
Love it. Now I'm wondering when HubSpot will build a CDN—or what next products you'll need and build 😉
Disclosure: I'm co-founder/CTO at HubSpot, so am a bit biased (but not necessarily wrong).
I think @maguay did a brilliant job with his response. It's detailed, thoughtful and *right.
I'd add one high-level note: Though HubSpot's Conversations and Drift are solving similar customer need, HubSpot's Conversations is part of a larger platform. If you were not using HubSpot for CRM, marketing, sales or service -- then chances are, you wouldn't use just our HubSpot Conversations product. You could -- but you probably wouldn't. Customers that get the most value are those that use HubSpot Conversations along with other parts of the platform (even at the free tier), like HubSpot CRM.
Hope that's helpful.
Following @dharmesh's lead, you're spot on with the detailed breakdown and comparison, @maguay.
One awesome (and not mentioned) feature that both Drift and Hubspot (Conversations) share is the ability to integrate with Slack for real-time communication and responding.
As full-suite Hubspot users, it's incredible to have new chat submissions fed into a shared Slack channel where a number of our team members can respond directly to the conversation within Slack. Beyond that, each chat message pushed to Slack provides a breakdown of the specific website page the chat began on and if the user is already a contact in our CRM, information on that person.
To top it all off (and to your point of utilizing Hubspot's CRM with the conversation tool), chat's can be linked to existing contacts or stored on a new contact record - giving our team a full breakdown of all communication with that contact, in one place.