And you can keep pressing it over and over, to resurrect all the other tabs you closed previously... maybe hours or even days ago!
I totally agree, it was so much better when they included the text of the message in the email.
But I have a feeling they A/B tested this significantly, and found that once they brought you back to the site/app, you wasted a bunch of time surfing the feed (aka better engagement, as you rightly said).
I use the Bookmarks toolbar in Chrome for all my shortcuts - so I have access to pages at a single click. But beyond that I don't have favorites.
I thought that is what Google was for?
Having a passion for finance, I do a lot of finance stuff in spreadsheets:
Hangouts and Uberconference. Hangouts was pretty clunky, I was almost always using Uberconference. But now Zoom just has every feature you could want and works so well, it's hard to imagine changing.
Critical data should always have a single source of truth, which often means putting it in your own database. From there it can be distributed into other apps, either in part or whole.
Some data might not be considered critical, so you can leave it in the hands of a third party and not care too much about it, i.e. no need for redundancy, backups etc. A good example of this is Google Analytics data. Most companies don't backup their GA data, and even though they might get upset if it gets taken away, it probably wouldn't lead to their business collapsing.
The same could not be said about users, products or orders.
UKPostbox is fantastic if you live in the UK. They do pretty much everything, their service is great, and they have a 'pay as you go' option which means you can have a UK address without having to pay a monthly fee.
If you don't get a lot of mail, the PAYG option is awesome.
If you run your consulting service through a business entity and/or have multiple income streams AND have at least 6 figures in revenue , it is almost always worth it to use a CPA.
A typical CPA will cost you $1K - 2K but often will help you save 5 figures or more. Also, the probability of you getting audited gets reduced when you have a paid preparer.
I highly recommend you use a CPA. They will help you stay within the law by highlighting your mistakes and help you correct them before you file your returns. It is just good to have a professional opinion on such an important matter.
I also highly recommend reading Tax-Free Wealth by Tom Wheelwright. If you filter out all the self promotion in the book, there is a lot of great information in it.
Nothing proves this better than forcing someone who has never use VIM to use it for the first time.