The biggest challenge is the lack of organic "hallway" conversations. At first it sounds great for all communication to be very focused and "on point", but you miss out on some interesting new ideas - plus the social side of getting to know people.
Our team is less than 15 people, if we were in person everyone on the team would know each other very well, but because we're remote some roles don't have a ton of natural opportunities to connect. So we've created those opportunities. One thing we do is "lightning lunches" where one person educates the team about what they do, as well as a general chat opportunity. Again if we were in person we'd be overhearing each other's work and meetings, but that doesn't happen as naturally if you're remote.
So on the lightning lunch you might learn about how our head of finance thinks about projects and cash runway, how she determines those strategies for our company. We pay for lunch for anyone who attends as a little bonus encouragement. It's a great way to get to know each other and learn more about everything that happens at the company.
Not inherently. Email, seo and social are all effective for driving traffic, how much completely depends on your strategy. At MeetEdgar we use all three :) And they all play into each other.
We're constantly talking about, and watching, what our customers are doing on social media (and with their online marketing in general). We're talking about what they value, what's working, what we think they're going to be spending more time on next year. Basically we try to stay very closely in step with our customers to build the tool that they want now, and will want next year.
Hmm interesting question and a difficult one to answer. I think the eternal struggle is always which path to take, which thing is most important to work on next.
We're now almost 6 years old with thousands of customers, and the list of things to work on and problems to solve is endless. It's a constant battle of balancing projects that could make a bigger impact with smaller things that would retain or improve things for smaller groups of existing customers.
Well I've perused a bunch of other business ideas to various stages :) So Edgar wasn't the only one. Before I launched Edgar I was teaching social media classes and taught a class that taught people how to do manually what Edgar does for you automatically.
(We've updated the class and you can still take it at https://edgar-university.teachable.com/p/social-brilliant)
People were paying for the class and actually implementing the strategy, so it seemed reasonable that they would pay for software to have it done for them. That guess turned out to be correct :)
No. Even though twitter's feed is no longer strictly chronological, it still only shows recent content at the top. All the networks require a steady stream of content if you want to be seen, none of the tools mine through your timeline for the best content from the past.
The most common thing I see is inconsistency and "going dark". Social media is a LOT to keep up with. Many of our customers are solopreneurs, and trying to keep up with all the different platforms is crazy-making. Many people decide they're finally going to get organised on social and will post for a while then burn out (MeetEdgar solves this problem for the record!)
Actually just this morning I saw a tweet where someone was looking for a business and I replied with a recommendation - but that business hadn't tweeted in several years. It made me unsure if I should tag them as I didn't know if they would see it. Also dead accounts can make people question if you're even still in business.
I always tell businesses that if they just used MeetEdgar to post something from their content library (usually an evergreen blog post) once a day, every day, they would be WAY ahead of most businesses. And spend a little bit of time each week checking in and replying. That's truly all you need to do to get a basic strategy up and running.
Short answer: because we're bootstrapped ;)
It's something we are constantly re-evaluating, and in fact we are launching some easier entry points for Edgar later this year.
We have always been a tool for small businesses, not personal use or hobby use. A free plan for a social tool really opens you up way beyond our core customer base. So we have to balance making sure people have a way to learn about our tool with making sure the access points make business sense for our company.
Boring answer but slack is our command central. Slack is not an always-on tool for us, it's how our team conveys they are in-office and working. Which means we have a no slack on your phone rule - slack is for when you're 100% present and engaged with work.
Well your example is really the only one I can think of! And honestly I only see that kind of "puzzle feed" when brands first launch, not for ongoing posts. I don't see automation and creativity as mutually exclusive. Automation allows you to use your time and energy creating excellent content instead of spending time on the logistics of getting it posted.