lkr's avatar

Laura Roeder 35

@lkr

Founder at @MeetEdgar, https://t.co/sjGgLlRh0E I blog at https://t.co/ZnUpMHrFen I give strategic advice to entrepreneurs at https://t.co/aA3BIBfDid

Comments 18

The biggest challenge is the lack of organic "hallway" conversations. At first it sounds great for all communication to be very focused and "on point", but you miss out on some interesting new ideas -…

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Not inherently. Email, seo and social are all effective for driving traffic, how much completely depends on your strategy. At MeetEdgar we use all three :) And they all play into each other.

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We're constantly talking about, and watching, what our customers are doing on social media (and with their online marketing in general). We're talking about what they value, what's working, what we…

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Hmm interesting question and a difficult one to answer. I think the eternal struggle is always which path to take, which thing is most important to work on next.

We're now almost 6 years old with…

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Well I've perused a bunch of other business ideas to various stages :) So Edgar wasn't the only one. Before I launched Edgar I was teaching social media classes and taught a class that taught people…

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No. Even though twitter's feed is no longer strictly chronological, it still only shows recent content at the top. All the networks require a steady stream of content if you want to be seen, none of…

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The most common thing I see is inconsistency and "going dark". Social media is a LOT to keep up with. Many of our customers are solopreneurs, and trying to keep up with all the different platforms is…

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Twitter banning repeat content was kind of a disaster for us, and we lost a chunk of our customer base who only used us for that purpose. The upside was it forced us to innovate - our suggested…

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Acuity scheduling which does the scheduling part, but you can't do really basic things like track how many sessions someone has completed. Manual paypal for payment which is what a lot of coaches do…

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Short answer: because we're bootstrapped ;)

It's something we are constantly re-evaluating, and in fact we are launching some easier entry points for Edgar later this year.

We have always been a…

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Boring answer but slack is our command central. Slack is not an always-on tool for us, it's how our team conveys they are in-office and working. Which means we have a no slack on your phone rule -…

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Well your example is really the only one I can think of! And honestly I only see that kind of "puzzle feed" when brands first launch, not for ongoing posts. I don't see automation and creativity as…

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There are so many challenges, I think the most frustrating one is disappointed customers when they want something we just can’t build.

Customers don’t know what we have access to and what we don’t…

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It was a very classic scratching my own itch story. (Which is why I started MeetEdgar as well.) When I stepped out of the day to day at MeetEdgar I started doing some business coaching, but it was a…

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Actually this was not A Thing. The functionality has always sucked and we rarely hear about people using them. Occasionally for FB pages, but I have literally never heard of anyone using native…

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Email marketing, because you own your list.

Unfortunately social media accounts can and do get shut down. (In fact as I’m writing this I’m working on getting the instagram account I just set up for…

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Lots of the logistical details of how things are done have changed, but the core principles of spreading content and connecting with your audience have remained the same.

I don’t believe there will…

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I’ve moved every few years or nomad-ed for the past 10 years so honestly in-person wasn’t something I really considered. I wasn’t going to build a company in a city I wasn’t committed to.

We have…

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