Yeah exactly - both because you can live in a lower cost place and start a business using remote talent and because of the rise of low/no-code tools. Developer and developer-adjacent talent becomes…

1. Usability drives funnel conversion. Constantly improve the product writing and usability of onboarding, invites, newxp flows.
2. Team activation drives retention. Drive activation of new teams by…

We built our own at Slack, so I'm out of touch with whatever preference I'd have.

If it's really early: A 2+ person founding team that includes a customer-obsessed CEO with great product taste and storytelling ability and a strong CTO or CMO. Basically the founders need to be…

Creating multiple teams with different incentives and ensuring an unhappy chaos.

Yeah, Twitter is the best way to reach me. DMs are open. :-)

To prep for your summer internship, read Venture Deals if you haven't already. Read posts on the blog of the firm you're joining and…

"Did you know that you already have 43 paid teams at your company using Slack? No?"

I think the reverse is more common, using paid spend to generate earned media coverage. Slack took out a full page ad in the NYT when MSFT launched their Teams product, which generated a ton of earned…

A/B testing is hard (on its own) for bottoms-up SaaS pricing just because you won’t have the volume you want to make quick, informed decisions. Always start with user research. Ask free customers for…

Honestly, having a charming CEO who loves attention is its own press strategy. Rahul Vohra is a good example of an ascendant CEO who's good at staying top-of-mind by publishing content, being active…

A big part of the early culture at Slack was being critical about the state of the product, so I'm happy to share. I don't know what their current priorities are and would be guessing from external…

It's the same advice that I give to white men, typically. Everyone (who seeks advice in the first place) wants to get better at their jobs, earn a promotion, and find professional fulfillment…

Getting a venture job is about timing and your network. If you have the opportunity to join a venture firm, it's worth a try to see if you like it. There are a few times in your career when the door…

(It really matters who your customer is, so keep in mind that the below advice only applies to SaaS tools used by knowledge workers.)

Earned media is still underrated. Getting tech press attention…

• Decide what the goal is. Revenue? DAU?
• Make it someone’s fulltime job. A PM, engineer, or marketer who really understands your customer and who is focused on getting shit done is the right person…

By 2025 we’ll have seen some notable acquisitions of today’s leading SaaS startups by the larger suite players like Microsoft and Google. There will also be a “next Slack” by then, meaning a new tool…