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It's not about the software, people. It's about the software people.

Capiche is a repository of information and discussions about the software we use to get things done. Instead of relying on agenda-driven sales, marketing, and customer success teams, we can rely on each other.

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Less marketing garble.

More expert wiki.

Imagine if software websites simply told you about their products. No whitepapers. No demo calls. No waitlists. No "How can I help you?" chat bots. No fluffy testimonials. No ad retargeting.

That's Capiche Product Wikis. Software explained by people who use it.

Capiche Product Wikis and an example Airtable revision
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No. More. Opaque. Pricing.

Can a page that displays no pricing really be called a pricing page? Skip the whole "Call for pricing!" charade, and tap into thousands of real stories about how much software actually costs.

Join Capiche.
Stack of anonymous pricing stories

Explore pricing for

And 883 more.

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Join our AMAs with industry leaders

40 Questions | 42 Comments
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Jason Fried

CEO, Basecamp
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+ 14 others
16 Questions | 21 Comments
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Laura Roeder

Founder/CEO, MeetEdgar
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30 Questions | 38 Comments
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Rahul Vohra

founder & ceo, Superhuman
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+ 7 others
29 Questions | 33 Comments
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Hiten Shah

Co-founder/CEO, FYI
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+ 7 others
21 Questions | 42 Comments
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Wade Foster

Co-founder/CEO, Zapier
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46 Questions | 49 Comments
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Patrick McKenzie

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Stack of community discussions posts

"The best kept secret in SaaS."

Recommendations from people who tried everything. Tech tips from people who figured it out the hard way. Shortcuts and workarounds from people who live for efficiency. Pricing details from people who negotiated every last detail.

Capiche is your new secret weapon.

Discussion on Intercom and alternatives

Recent essays

Jun 18, 2020 30% didn’t kill the App Store model. SaaS did. Today’s developers don’t need what the App Store offers. Matthew Guay
Jun 11, 2020 How SaaS Reinvented Shareware We started out copying software. We ended up sharing everything. Matthew Guay
Sep 23, 2019 How to Charge More Than the Competition, and Win On standing out in crowded markets and competing with free Matthew Guay

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