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It's not about the software, people. It's about the software people.

Capiche is a repository of information and discussions about the software we use to get things done. Instead of relying on agenda-driven sales, marketing, and customer success teams, we can rely on each other.

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Less marketing garble.

More expert wiki.

Imagine if software websites simply told you about their products. No whitepapers. No demo calls. No waitlists. No "How can I help you?" chat bots. No fluffy testimonials. No ad retargeting.

That's Capiche Product Wikis. Software explained by people who use it.

Capiche Product Wikis and an example Airtable revision
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No. More. Opaque. Pricing.

Can a page that displays no pricing really be called a pricing page? Skip the whole "Call for pricing!" charade, and tap into thousands of real stories about how much software actually costs.

Join Capiche.
Stack of anonymous pricing stories

Explore pricing for

And 879 more.

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Join our AMAs with industry leaders

40 Questions | 42 Comments
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Jason Fried

CEO, Basecamp
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+ 14 others
16 Questions | 21 Comments
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Laura Roeder

Founder/CEO, MeetEdgar
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+ 6 others
30 Questions | 38 Comments
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Rahul Vohra

founder & ceo, Superhuman
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+ 7 others
29 Questions | 33 Comments
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Hiten Shah

Co-founder/CEO, FYI
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+ 7 others
21 Questions | 42 Comments
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Wade Foster

Co-founder/CEO, Zapier
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+ 7 others
46 Questions | 49 Comments
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Patrick McKenzie

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Stack of community discussions posts

"The best kept secret in SaaS."

Recommendations from people who tried everything. Tech tips from people who figured it out the hard way. Shortcuts and workarounds from people who live for efficiency. Pricing details from people who negotiated every last detail.

Capiche is your new secret weapon.

Discussion on Intercom and alternatives

Recent essays

Oct 16, 2019 How Software Gets More Expensive The ways apps quietly raise prices over time Matthew Guay
Oct 7, 2019 How to Email Like a Superhuman A guide to Superhuman's best email features—and how to get similar features in Gmail, Outlook, and Apple Mail Matthew Guay
Nov 13, 2019 How to Build Your Idea Into an MVP and Fake it Into Reality The Three Types of Minimal Viable Products Matthew Guay

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