HubSpot started out as marketing automation software for small to medium sized businesses. Today they still mainly service small to medium sized business and have a number of different solutions on one platform. CRM, Service Hub, CMS (Content Management System) and Marketing Automation.
HubSpot launched a free CRM in 2014 to manage contacts and use HubSpot's core tools for free, to complement HubSpot's original paid marketing tools. The HubSpot Service Hub was added in 2017 and helps support teams. Their latest solution CMS Hub launched in April 2020. Over the last 3 years HubSpot has also been very focused on building out their app ecosystem in order to improve the integration experience with the rest of your stack.
Hubspot's platform has evolved significantly over the last several years and now offers a variety of tools (aka "hubs") which enable entire companies to work together under one central system.
At the core of Hubspot's platform is their free CRM, an easy-to-use customer management system that organizes contact, company, and deal information into easily-digestible overview pages. Hubspot's CRM also gives users access to the following features (some more limited than others on the free plan):
From solopreneurs to global sales teams, Hubspot's sales hub is packed with features to help at every step (feature availability differs from Starter to Enterprise plans).
Among them:
When it comes to inbound (and marketing in general), Hubspot's marketing hub equips company's with a wide-ranging set of tools and capabilities:
Hubspot's service hub brings in communication channels from all sides; support inboxes, live chat, forms, Facebook Messenger, and others. Other features include:
The latest addition to Hubspot's suite (introduced in March/April 2020), the CMS hub gives non-technical teams the ability to build, host, and maintain a website using a variety of different features:
The ability to send outbound sequences within the CRM.
I love that HubSpot is an all-inclusive marketing platform (that's the one thing) to manage email...
One platform for all SMB/mid-market marketing needs
HubSpot does a great job of tracking prospect engagement when sending out emails to potential pro...
The bundling of multiple products together
Charging by the amount of contacts.
I dislike that the learning curve to use HubSpot effectively is so steep. If it had a more target...
Lack of integrations with google calendar and associated data.
The inability to turn off auto-contact creation across the platform - which plays very much into ...
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HubSpot CRM is free for unlimited users and up to 1 million contacts, with core features to manage contacts, track deals, chat with customers, and manage support tickets.
Additional contacts from $50/month per 1,000 contacts. One-time onboarding fee additional per plan. Additional add-ons available for reporting, ads, custom SSL, additional API calls, and services.
You can find a full breakdown of the different pricing options and tools included in each plan here.
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A sample Hubspot Marketing dashboard - which can be populated with dozens of granular reports broken down by hundreds of different variables
The Reports library comes loaded with hundreds of pre-formatted options, many of which can be customized beyond the template version
Using the Conversations tool, teams can link a shared inbox, chat-bots, forms, and Facebook Messenger to one inbox - where any user with permission can respond.
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