Hubspot's platform has evolved significantly over the last several years and now offers a variety of tools (aka "hubs") which enable entire companies to work together under one central system.
CRM
At the core of Hubspot's platform is their free CRM, an easy-to-use customer management system that organizes contact, company, and deal information into easily-digestible overview pages. Hubspot's CRM also gives users access to the following features (some more limited than others on the free plan):
- sales-enablement - deal pipelines, dashboards, meetings link, native Gmail/outlook integration
- light-marketing tools - forms, website chat-bot, meetings links, limited marketing emails
- support tools - shared/team inbox, customer tickets, issue reporting
Sales Hub
From solopreneurs to global sales teams, Hubspot's sales hub is packed with features to help at every step (feature availability differs from Starter to Enterprise plans).
Among them:
- templates and snippets - prefabbed messages customized for each recipient
- sequences - automated follow-up emails
- activity tracking - a breakdown of all email opens, clicks, document views/downloads and more
- calling and scheduling - call contacts/schedule meetings without leaving a contacts record
- playbooks - sales-guides accessible to salespeople on the respective prospect's record
- document tracking - monitor when a document is opened & how long is spent on each page
- quotes - seamlessly create personalized quotes using prospect/deal information
Marketing Hub
When it comes to inbound (and marketing in general), Hubspot's marketing hub equips company's with a wide-ranging set of tools and capabilities:
- ads - build audiences from your database, run targeted ads on Facebook, LinkedIn, & Google
- email - choose from drag & drop templates, target lists, optimize for a variety of devices, and analyze post-campaign data
- social - connect personal/business accounts, schedule posts, connect to campaigns, respond to interactions within the tool
- landing pages - easily create professional-looking pages, A/B test, analyze, and use smart content to show different visitors personalized information
- forms and CTA's - customize the look & feel of both, create lead flows, choose from a variety of desired outcomes (download content, an internal page, URL, etc.)
- SEO - connect Google Search Console, build content around popular topics and keywords, receive recommendations
- design manager - Build on top of the drag-and-drop editor and insert your own code (HubL/html, CSS, javascript)
Service Hub
Hubspot's service hub brings in communication channels from all sides; support inboxes, live chat, forms, Facebook Messenger, and others. Other features include:
- knowledgebase - customizable database for most common tickets and questions that can be incorporated into a chatbot's responses
- automatic-routing - distribute tickets evenly with auto-rotation
- feedback - automate feedback surveys to identify brand advocates
CMS Hub
The latest addition to Hubspot's suite (introduced in March/April 2020), the CMS hub gives non-technical teams the ability to build, host, and maintain a website using a variety of different features:
- themes - templates for several different page structures which provide a foundation for teams to build on top of
- drag and drop editor - easily swap in modules (ie. image, text, form) to create professional-looking pages
- smart content - showcase personalized information to different website visitors
- website safety - SSL, custom CDN, SSO memberships, and an enterprise-level firewall
General Hubspot features of note:
- lists - build active (continuously updating) or static (set) lists of both contacts and companies using hundreds of different data points
- workflows - Hubspot's internal automation center (ie. Zapier)
- analytics tools - access analytics across your database (website, event, revenue), track competitors, build tracking URL's
- reports and dashboards - choose from hundreds of pre-built reports, customize them further, add to specific dashboards to share with your team
- App Marketplace - centralized lists of featured apps broken down by category, all of which can easily integrate with Hubspot
- Support - Hubspot has an incredible support team available almost instantly by email, phone, or chat