Essays

Aug 27, 2020
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It almost felt like common knowledge that software was increasingly expensive. Yet was it, really? Had the move from boxed software and one-time licenses to subscriptions and SaaS had actually resulted in higher prices, we wondered?

So last year we picked 100 popular business software, dug through…

Jan 24, 2020
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You found new software, it’s free to try for a couple weeks, and it turns out to be perfect. All you need to do is to close the deal and pay.

Here there be dragons. You're signing up for a subscription, something you'll pay for over time. It's something you want to get right. Yet every part of the…

Jan 17, 2020
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Education is expensive. If there’s one tiny bright side to the costs of tuition and textbooks, though, it’s that tech is far cheaper as a student.

It’s not only the regular back-to-school discounts on laptops or Apple Music and Spotify’s half priced student plans that help. You can also get much of…

Dec 13, 2019
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This is the best thing you could buy, promises the internet, the holy grail, the be all end all, everything you’ve ever wanted. This product does everything at once—or maybe it only does one thing, but it does that task better than anything ever did it before.

You don’t have time or budget to try…

Nov 21, 2019
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Grab coffee at the same café every week, and you’ll rarely think about the order or price. Switch up your routine, though, and you’ll stumble over the order and fumble for additional change. Travel to a new country for a cognitive overload not only in language, sights, and smells, but also in the…

Oct 30, 2019
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Software’s not all that expensive when you buy one app for one person. It saves time and makes you money, and all’s well.

Then your team grows, and by the time you pay for G Suite, Slack, GitHub, and all your other work tools, software’s not such an innocent expense anymore. Pay $75 per person for…

Oct 16, 2019
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It starts with a shiny new app in beta, free while you try it out. It sticks, and its paid plans make sense. You happily upgrade and bring your team onboard.

Then one day you get an email about amazing new features and their associated rise in price, or add another team member and notice the price…

Oct 9, 2019
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HubSpot starts out cheap—or free, if you use its CRM. But what would your team pay each month if you rolled it out across your company and used its marketing tools extensively?

Capiche is on a mission to make software prices more transparent, to help you know what software really costs other teams…

Oct 3, 2019
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The best time to get software discounts is when you first start your business—and to get those discounts, you need to sign up with the best deal. $1,000 off AWS or 30% off HubSpot might sound great, until you realize you could get $100,000 in AWS credit or 90% off your first year of HubSpot with the…

Sep 3, 2019
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A dollar today is worth a bit more than a dollar tomorrow, something we’ve learned from experience since childhood. Yet thanks in part to Moore’s Law, technology flipped the equation on its head. First appliances, then computers, then TVs and phones seemed to offer more and better features each…