Jira is a classic. It's been around nearly 20 years, pretty much anyone who works in software has used it at one point or another, and it continues to have an incredibly loyal userbase. For it's old, clunkiness...it's incredibly flexible and unopinionated.
Asana is like the anti-Jira. It's new, shiny, and quite a bit more rigid. To love Asana you have to love the ways Asana wants you to use it. It's about as different from Jira as you can get.
People love both of them. I want to hear from you. For the sake of this question, let's focus on just these two products. We can go down the Basecamp vs. Trello rabbithole another day. 😀
Despite getting a lot better in the last decade, JIRA's UX is still awful. Asana works great for most things other than software engineering sprint planning. If that's your use case, choose a more modern tool that is designed with users in mind, such as Clubhouse.
Asana is great for fundamental task management but doesn’t have the same structured capabilities around sprint planning that Jira does. Asana is great if you’re willing to be flexible and want something that can be used broadly, but you need to bend it to make it work for you.
If you're just starting out with managing chaos in your work and don't want to be overwhelmed, go with Asana. I did (5 months in so far), consider this to be an easy way to get started with managing your tasks when you feel like you want more structure and features to manage your workflow you will find yourself needing (not wanting) Jira.
With that said, Jira is the tool you will need once you are established. Asana is kinda like basic/fun and can be considered your task management training wheels.
Jira is an agile tool.
Asana is a task management tool.
It depends on your team and use case. I love Asana when working with teams who aren't too technical like marketing, where JIRA is a no brainer for any product or development team.
We use Jira for product management and deliveries! We have used Asana in the past for tasks
Jira is the worst project management tool except when compared to every other project management tools.
I have tried alternatives only to always come back at it eventually. It is feature complete and fighting to get better. IMO there is little to none competitor.
Been using Asana for years and it makes everything so freaking simple. It's like a step above Trello without all the noise of Jira.
I've found that dev teams like Jira more while creatives/marketers like Asana more!
Jira has a lot of features which Asana is missing to properly guide software sprints as well as being flexible enough to allow for freedom in the sprint planning process.
Asana, on the other hand, has a more accessible user interface and exposes less complexity to the user; thus, I would recommend using Asana outside of the software development department.
Jira is too easy to customize, as such I've found most Jira isntances have a crazy set of rules and customizations that requires a high degree of tribal knowledge. I do like Asana, however, I don't think Asana matches the needs of an Agile team. So I'm torn :/
Asana is well suited for general project management but not for the vast varieties of development projects. Jira is flexible and adaptable enough for development teams of any size. Jira has its drawbacks - despite their latest update it still seems like managing and understanding user permissions and access requires a Diploma in Jira administration, even for medium sized teams.
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Asana manages tasks. Jira manages all your agile lifecycle. Jira is more broad.