How do you see Zapier's product and messaging change to support different types of customers?

As you diversify your marketing channels, and dig deeper into different audiences which result in an audience less familiar with technology, how do you help them use the product better—and still maintain the power-user features that early adaptors love?

wadefoster's avatar
a year ago

We're constantly trying to figure out how to make Zapier more approachable to new people. The market for this type of tool is big, if it's easy to understand.

One thing we're bullish on is sharing. We launched Zap sharing just the other day. This lets folks share the Zaps they've built with others. I suspect this will allow others to teach people how to use Zapier in market segments where we (Zapier) isn't an expert.

Good Zap sharing, good online communities, supporting others and helping them be successful goes a long way to teaching others about automation.

1 point

This question is part of an AMA with Wade Foster.

View entire AMA with Wade Foster.
How do you manage your chat inbox?

Hey guys, first post here. As part of my work, I have to deal with and respond to a lot of incoming messages from different chats: Linkedin/WhatsApp/Signal/IG. I try to use Unreads/Archive features...

Which WordPress plugin do you recommend for Dynamic Content?

I'm working on a small side project and not concerned about SEO at all (which I realize can be an issue with dynamic content). I just want to display really targeted copy without coming off as cree...

The community for Zapier  power users.