How do you track customer reviews and social media comments, and what do you do about them?

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How do you track customer reviews and social media comments, and what do you do about them?

Does your team regularly check social media, App Stores, eCommerce sites, and other places where customers might interact with your products for reviews and comments? Or do you let users review your product—or perhaps add-ons and additional tools—on your site?

And if so, how do you manage them? Do you find it best to ignore negative reviews, or do you reach out to the customer?

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How do you track customer reviews and social media comments, and what do you do about them?

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