Has it been most important when launching new products, or do you find its marketing tools useful over the long term?
In February 2018, our team made the switch to Hubspot CRM - a tool that we believed would be a fine replacement for our old CRM and would allow us to visualize our contacts, companies, and deals in a super clean interface. The price point was fairly inexpensive at the time (the CRM alone is actually free nowadays, a marketing ploy by Hubspot to reel new customers in) and we felt it would really help the company grow. We quickly fell in love with the all-in-one aspect of the platform and began transitioning more and more of our business process over to the tool: MailChimp was replaced by Hubspot's native marketing hub, Yesware was replaced by Hubspot's sales hub.
Today, we use Hubspot for their CRM, marketing, sales, and service hubs. There may be tools that provide one of these services more efficiently - but having everything under one roof has worked incredibly for us.