Question

How has your HubSpot usage changed over time?

Has it been most important when launching new products, or do you find its marketing tools useful over the long term?

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NBNite's avatar
a year ago
From CRM to Full-Suite

In February 2018, our team made the switch to Hubspot CRM - a tool that we believed would be a fine replacement for our old CRM and would allow us to visualize our contacts, companies, and deals in a super clean interface. The price point was fairly inexpensive at the time (the CRM alone is actually free nowadays, a marketing ploy by Hubspot to reel new customers in) and we felt it would really help the company grow. We quickly fell in love with the all-in-one aspect of the platform and began transitioning more and more of our business process over to the tool: MailChimp was replaced by Hubspot's native marketing hub, Yesware was replaced by Hubspot's sales hub.

Today, we use Hubspot for their CRM, marketing, sales, and service hubs. There may be tools that provide one of these services more efficiently - but having everything under one roof has worked incredibly for us.

4 points
maguay's avatar
@maguay (replying to @NBNite )
a year ago

Fascinating to hear—thanks for sharing!

On MailChimp, did you migrate email newsletters to HubSpot, or drip emails? Are you able to schedule emails to your entire list as in MailChimp?

1 point
NBNite's avatar
@NBNite (replying to @maguay )
a year ago

Yep, it's been really helped us on streamline all around. At the time of migration, we were only sending marketing emails through Mailchimp; we transferred those campaigns over to Hubspot and began using their platform for drips and sequences. We were able to schedule emails in Mailchimp, although I'm not quite certain if they had the list filtering abilities that we use when scheduling within Hubspot (ie. time zone dependent, optimal time based on previous interaction).

On a side note, GMass is an awesome Gmail-native tool that can be used for drip campaigns and email tracking - straight within your inbox. What attracted me most about the tool (besides for its free price point for under 50 emails a day) was the developer's prioritization of data security and privacy. The founders are former google engineers who built the tool to use internally and have a ton of information on their site that touched on what they have access to, what data they store, and why. So many folks are willing to add an email extension/integration that provides access to everything in their inbox without really vetting the developers. Because gaining access to someone's inbox can often open the door to any other platform the person uses (with a few security question answers), it's so important to have trust in the teams behind these tools. And I believe it's a conversation that many more people should be having.

3 points
maguay's avatar
@maguay (replying to @NBNite )
a year ago

Woah, GMass looks amazing—thank you for sharing that! I've used Zapier with Google Sheets + Gmail to send mass emails like that, but that looks like a much easier way to do similar outreach.

Good point on extensions; it's a bit crazy how much data most extensions and integrations have access to. Worth keeping in mind for sure when choosing tools.

3 points
NBNite's avatar
@NBNite (replying to @maguay )
a year ago

GMass is an incredible tool!
One of my favorite features is the ability to pull all of the email addresses that are included on emails within a specific gmail folder. With one click, you're able to aggregate a list emails that could take hours to put together - a huge time-saving hack!

3 points
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