I am planning to deliver an online course and am doing some research for identifying a platform where I can set it up.
Teachable is one of the bigger players in this space, and they allow you to fully brand the site to your own company / brand.
If you dont mind launching under someone else's brand, Udemy might be a easier option - they handle a lot of the hassles including customer support, payments etc.
Custom landing page: Carrd or Webflow
Course Hosting: Teachable or Podia or Thinkific (down to your personal preference). The reason is this: if you are starting out, you cannot really go wrong with any of the above course platforms. Once your initial launch gains traction and student feedback, you will know what additional features you want and the subtle nuances that you are grateful or those that are missing.. That is the true threshold where you can really judge which platform is right for you..
Email Automation: ConvertKit, ActiveCampaign, MailChimp (anything that you've mastered). Platform's email functionalities are basic (except for Kajabi's, I guess).
I wouldn't recommend Udemy or similar learning marketplaces. It has 16k+ teachers. It's members are used to buying heavily discounted courses. And you cannot expect a lot of organic traffic come your way (unless you produce a lot of sales.) You have to do the work at marketing. And if you do that, you rather attract traffic to a domain and mailing list and pricing strategy that you control not something controlled by a marketplace.
Worth mentioning that disgruntled ex-Udemy-ers started platforms like Thinkific and Teachable to build something they wanted and what was missing in places like Udemy.
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