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Linear, multi-touch revenue attribution Dashboard

Hi all,
What's the minimum data required to build a linear, multi-touch revenue attribution dashboard?

There's a lot of info available but nothing specific for SaaS companies. Would really appreciate any help here.

example, the model should have an answer for - Which ad campaign is giving us more than $500 MRR.

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Akirkwood-'s avatar
4 months ago

Hello, if you are referencing the multi-touch attribution reporting in HubSpot, you would need a minimum of: a Marketing Hub Enterprise account, the HubSpot tracking code installed, Closed Won deal data, and ads tracking setup in your HubSpot instance (for the ads data specifically).

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