I've built Tactyc: a platform that transforms Excel models into interactive dashboards. Just load an Excel model, pick the inputs and outputs you care about and go. Tactyc will run detailed sensitivity analysis, Monte Carlo simulations, tell you which inputs are most important, and even allow you to control the model with simple sliders from a browser.
I am struggling however on how to price this or even come up with pricing comps. I am thinking a per seat pricing of ~$10,000 / seat / year with a minimum number of X seats.
Questions for the community:
- Does $10,000 / seat sound crazy high (or crazy low?). The pricing datapoints are all over the map
- Should I have a free or low-cost consumer option? Benefit of this would be more awareness of the product, but the disadvantage is lower pricing potential on the enterprise side
A likely reason for your struggle is that you don't quite know what the value metric for your product it.
Rather than all the questions you posed, I would suggest figuring this metric out first. It will guide you to a pricing strategy that makes sense.
Here's an MVP process to figure it out:
Target 3-5 buyer groups to test
What do we believe they value?
What do we believe they don't value?
Willingness to pay
Give each buyer cohort a persona
Naming convention [group attribute] [first name]
Assign descriptions — both demographic and behavioral — to each persona.
For eg things like:
Their annual revenue
Level of sophistication
What they care about most
Collect data from potential customers that fall into each of these personas: features and price sensitivity — with a relative preference methodology.
a. Feature preference surveys to understand:
Out of these n features, which one is most important?
Out of these n features, which one is least important?
b. Price Sensitivity surveys (can be combined with feature preference survey)
To understand willingness to pay:
At what point is this way too expensive that you would never consider purchasing it?
At what point is this starting to get expensive, but you'd still consider purchasing it?
At what point is this a really good deal? (You'd buy it right away.)
At what point is this way too cheap that you'd question the quality of it?
Looking for a better way to plan remote meetings across time zones, and keep up with events. What software is doing that best today?