I'm curious to learn about software categories that lack a great product offered a fair price. Stuck using the market-leading product, and can't stand it? Forced to pay way too much to use a specific type of software tool? I'd love to hear from you!
The first thing that jumped into my head is PR platforms. Cision is amazing, but super expensive. It would be cool to see an upstart company offer something for smaller businesses to be able to engage with journalists.
That's true! I've tried Cision (it is expensive), and even with their database if your story isn't fantastic it's hard to get journalists to engage. PR is a tough market for software. I've had success with HARO, which is free, for one-off expert /source mentions.
I like HARO too, but lately it's getting clogged with faux journalist queries (ie, people writing blog posts). Still useful though.
We have 15k newsletter subscribers, and have around ~2k of them in a Slack group. We're starting to encounter issues in terms of community management - specifically, it's hard to pin content like c...
Google lets you subscribe to a calendar using a URL - although when using an Outlook 365 Calendar link, events are copied over once, and then the syncing stops. This seems to be a relatively new is...
Three major considerations I have been using to evaluate the plethora of options available: 1. Effortless/non-intrusive: It shouldn't feel like a video call 2. Price: As this app would be complime...
To be fair, I think SEO tools especially robust ones like ahref is complex to build technically. As someone that has built complex solutions in the past, it still amazes me how they do it.
Does their keyword data come from Google and/or monitoring a user panel? I've always wondered that... I also compared search volume estimates in the leading tools to Google Search Console for keywords that my websites rank for, and haven't found them to be very accurate. Of course, these tools are much better than no data.
The ones I know index those keywords and content themselves. I know ahrefs does. See this for example:
They are not 100% accurate, but they are always pretty close.