Question

What software category has no great product that is also priced reasonably?

I'm curious to learn about software categories that lack a great product offered a fair price. Stuck using the market-leading product, and can't stand it? Forced to pay way too much to use a specific type of software tool? I'd love to hear from you!

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maguay's avatar
11 months ago

SEO tools—both for web search and for app store keyword optimization. There are free tools, Google Keyword Tracker for one, but of the professional ones, none are cheap enough to easily recommend to, say, a new freelancer looking to find more detailed keyword data.

3 points
kehers's avatar
@kehers (replying to @maguay )
11 months ago

To be fair, I think SEO tools especially robust ones like ahref is complex to build technically. As someone that has built complex solutions in the past, it still amazes me how they do it.

1 point
brucehogan-'s avatar
@brucehogan- (replying to @kehers )
11 months ago

Does their keyword data come from Google and/or monitoring a user panel? I've always wondered that... I also compared search volume estimates in the leading tools to Google Search Console for keywords that my websites rank for, and haven't found them to be very accurate. Of course, these tools are much better than no data.

1 point
kehers's avatar
@kehers (replying to @brucehogan- )
11 months ago

The ones I know index those keywords and content themselves. I know ahrefs does. See this for example:
screenshot-2021-09-24-at-53858-pm.png

They are not 100% accurate, but they are always pretty close.

1 point
rhogroupee's avatar
11 months ago

The first thing that jumped into my head is PR platforms. Cision is amazing, but super expensive. It would be cool to see an upstart company offer something for smaller businesses to be able to engage with journalists.

1 point
brucehogan-'s avatar
@brucehogan- (replying to @rhogroupee )
11 months ago

That's true! I've tried Cision (it is expensive), and even with their database if your story isn't fantastic it's hard to get journalists to engage. PR is a tough market for software. I've had success with HARO, which is free, for one-off expert /source mentions.

1 point
rhogroupee's avatar
@rhogroupee (replying to @brucehogan- )
11 months ago

I like HARO too, but lately it's getting clogged with faux journalist queries (ie, people writing blog posts). Still useful though.

1 point
tng's avatar
11 months ago

The first one that comes to mind after SEO is user research insights tools like Dovetail. It is great at what it does but it is expensive to start off with.

1 point
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