I have always admired your focus as a company. So I would love to learn more about the decision process that lead you to build hey.com.
Was it incidental - ie. you felt the pain of email so strongly that you decided to take matters into your own hands?
Or was there a process of reviewing possible new opportunities and one of them happened to be email.
If it was the latter, can you please share what opportunities you said no to?
So much frustration with email, and so little progress. Turning on the beginners mind and seeing how completely broken it was. Why don't I have control over who can email me? Why can anyone throw obligations my way? Why am I stuck with what other people call threads? Why do I have to follow the same conversation across multiple threads? Why do I have to archive emails to get them out of my way? Why can't I read email like I read Twitter - in an open feed rather than one item at a time? Why do I have to pop a bunch of tabs to read a handful of emails "together". It just goes on and on. It was time.
Email is a treasure. One of the most important inventions in 50 years. It deserved a dusting-off, a revamp, a potent reintroduction. We questioned everything, and the answers were too good to keep to ourselves. So we went all-in and made what we wanted to see in the world. That's HEY. And we're just getting started.
This question is part of an AMA with Jason Fried.View entire AMA with Jason Fried.
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