It's easy enough to start a blog, build an email newsletter list, run Facebook or Google ads, Tweet regularly, and more. Those are table stakes today.
What are some of the more interesting marketing campaigns you've run—real-world marketing, unique Tweetstorms, taking a risk on early podcast ads, or anything else—and how did they work out for your team?
I work as the marketing director for B2B SaaS in the digital marketing space, mostly SEO agencies. All of our potential users already use an SEO platform, so this market might be described as dark-red ocean :)
In 2019 we've launched our first mobile native app which we believed would greatly improve the day-to-day workflow of people working in an agency. Knowing that people would rather not install a new app just to try it out we decided to do something different.
I researched online and found out about Renewd, an iPhone refurbisher that sold iPhone 6s for about $100. We selected a target of CEOs and founders from agencies and we mailed the iPhones with the app pre-installed.
100$ plus postage and packaging might seem pretty big, but our LTVs and 1% churn can work with very high acquisition costs.
Some of the iPhones got lost in transfer, and some were just acknowledged with a polite email thanking us. But! A few responded and started a trial. The campaign also had an awesome ROI.
Here a link to one of the digital marketing agency founders who've received an iPhone https://www.linkedin.com/posts/simpsongareth_wow-thank-you-seomonitorcom-for-this-activity-6521711824432439296-Hb8U
Reddit ads, famously difficult nut to crack, particularly when I ran this campaign about 6 years ago. It was for my (now defunct) startup that sent customized indie music tracks through email. We couldn't get traction thru Reddit ads, but the audience was there. So we went the unexpected route. I designed an ad that simply stated "They told me not to advertise on reddit." When you clicked it, this was the landing page: https://imgur.com/a/cydFXiQ. By far the most profitable campaign I ran on Reddit.
We also created a microsite for the same brand called "woodyharrelsong.com" then ran (definitely not legal) ads against it. The site showed Woody Harrelson in various stages of sadness due in part to the viewer's poor choices in music. https://imgur.com/a/mLexKlQ
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