2020 saw an explosion in the use of video chat tools—and the ecosystem of add-on software to make video calls better and other tools to aid remote work. It also saw notes apps be an increasingly popular category, fueled by the popularity of wiki-style linking in tools like Roam Research and later Notion. And it saw email continue to thrive, with the Basecamp team rethinking email as we continue to email even as we're chatting all day in Slack and Teams.
What software categories do you think will get the most focus in 2021? What new trends from 2020 and earlier will finally go mainstream, and which older software will finally be reinvented?
More saas that handles your product's "rails." By that I mean all the things that deliver what's valuable about your product but aren't in themselves the value.
Your product's "rails" are support, billing, authentication, transactional emails, onboarding - these things help users access the value of your product but don't need to be special or differentiated for your product to be successful. They're just the rails upon which your product's value is delivered.
Intercom, AppCues, Auth0, and Algolia made it more efficient to buy parts of your product rather than build. And wouldn't most teams prefer their engineers to be working on differentiated functionality vs the "rails."?
What is the next "rails" product in this vein? What is really expensive to build, undifferentiated, but your product still needs it?
An interesting new player is transcend.io which handles user privacy for your product.
I'd like to see apps targeted to non-tech savvy, small businesses. Things like accounting, CRM, workflows. Yes they have exists in ages but they are mostly old, crufty, and made for large businesses.
I think we will see another rise of crypto / web3 startups, as well as startups focused on community building.
~ Live audio chat apps
~ Community apps (management, growth etc.)
~ Personal CRM/Contact Management apps
~ Web 3.0 web apps
~ NoCode platforms
More sophisticated tooling in the data integration space. Commoditization of the data warehouse will also lead to newer vendors in the space as well as give rise to others that build solutions on top of the data warehouse.
Hightouch.io is one such product that is trying to reimagine data integration from the ground up with the data warehouse as the source system for all the data that lives in downstream systems like Intercom/AppCues/Zendesk/etc.
Has anyone used SecureFrame for their SOC 2 and ISO 27001 compliance? I'm wondering what are the approximate costs as they are not providing it on their site.
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