While most people equate democratization with access, I’d argue that data democratization takes a lot more than making data accessible.

Moreover, it’s an ongoing process that, in most cases, requires…

Everywhere I look, I see companies talking about Customer Data — why capture customer data, how to store and analyze customer data, and how to build better products using customer data.

But what the…

While CDP—including tools like Segment and its alternatives—is a growing category in SaaS right now, it's still not easy to explain the core value proposition of a Customer Data Platform.

For…